PRESS RELEASES

DYNAMICS DRIVING STUNNING GROWTH OF PERSONALIZED MEDICINE BODE WELL FOR RBCC

HENDERSON, Nev.–(BUSINESS WIRE)–

A prominent doctor and healthcare expert says three key factors will drive continued future growth in personalized medicine and these elements spell opportunity for Rainbow Coral Corp.(OTCQB:RBCC) as it ramps up its efforts in this increasingly important field.

According to Dr. David Delaney, a physician at Boston’s Beth Israel Deaconess Medical Center and a former faculty member of Harvard Medical School, “one-size-fits-all” medicine no longer works. Instead, Delaney says personalized medicine – treating a patient based on their unique genomes, characteristics and data – will become the norm.

The reasons for this, Delaney says, are: Patients will start to act more as consumers, a shift to value-based care and advances in computing technology that will make it easier to process the large amount of data necessary in personalized medicine.

RBCC CEO Kimberly Palmer says Delaney’s analysis is spot-on and validates the company’s aggressive strategy regarding personalized medicine. “This type of medicine is the wave of the future. Doctors and patients are rapidly beginning to see the power and the value of personalized medicine. It has the capability of generating solid returns on investment and we intend to make it a major portion of our business moving forward.”

One major forecast predicts personalized medicine will grow to a nearly $2.5 billion industry by 2022, a nearly 150 percent increase over its current size of $1 billion.

Through its biotech subsidiary, Rainbow Biosciences, RBCC seeks to develop and market new medical technology to compete alongside companies such as Biogen Idec Inc. (BIIB), Abbott Laboratories (ABT) and Amgen Inc. (AMGN).

For more information on RBCC’s initiatives, please visit www.rainbowbiosciences.com.

ABOUT RAINBOW BIOSCIENCES

Rainbow Biosciences, LLC, is a wholly owned subsidiary of Rainbow Coral Corp. (RBCC). The Company continually seeks out new partnerships with biotechnology developers to deliver profitable new medical technologies and innovations. For more information on our growth-oriented business initiatives, please visit www.RainbowBioSciences.com. For investment information and performance data on the Company, please visit www.RainbowBioSciences.com/investors.html.

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